Polarizing Brands

US Government and Politics

We know American politics are extremely polarized. But what brand or company in America is the most polarizing?

  1. How accurate was your prediction?

  2. What most surprised you about this list?

  3. What does this information tell you about American politics?

  4. Explain what has caused such a huge political divide in business in America?

  5. What is a consequence of this polarization in business?

  6. Explain whether all this polarization is good news or bad news.

  7. If you had to evaluate the brands and companies on the list which would you classify as favorable and which would you classify as unfavorable?

  8. Can you think of a brand or company that is NOT polarized (in other words, Democrats and Republicans would be equally likely to support/buy/purchase that brand or company)?

  9. They say that people either go to Cracker Barrel or go to Whole Foods, but very few people go to both. In fact, over the past few years I’ve only had one student say they regularly go to both! Can you think of another equally polarizing divide in your experience?

  10. How polarized are sports in America?*

  11. Is there any part of American life that is not polarized?

  12. I went to a concert the other night celebrating the life of a local rhythm and blues musician. Afterwards I went to a “honky-tonk” country bar. The groups of people at the two events could not have been more different and (I imagine) politically polarized (Democrats at the first, Republicans at the second). Now I’m trying to think of the last time that I went to an event that was equally attended by people of different political persuasions (both Republicans and Democrats). Describe the last time you were at an event that had equal number of Republican and Democratic types.

Visual Extension*

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Learning Extension

Read this story from Morning Consult about why pizza chains are more popular among Republicans!

Action Extension

Try to get a group of 5 to 10 polarized people to get together for lunch at school. Describe how hard it was to get the group together and what the lunch was like. Or, if it was too hard to gather polarized people, take our How Do We Vote? challenge.

Comfort Pets on Planes Extension

This is real!

Do you think she is a Democrat or Republican?

And what about the lady?


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